Sony launches what seems to be its early waves of PlayStation 3 marketing, PLAYB3YOND.com was opened to the public last week with a Flash animation that contains symbols of the PS controller’s face buttons. It’s not long before the viral shows it’s effects with forum visitors speculating, comparing it with an Alternate Reality Game (ARG) I love bees or dismiss it as one viral campaign too many.

However, it’s not long before the codes were cracked and the 26 symbols represent a letters each, visitors combine some of the symbols to form words like music, king and chimera to get exclusive content on upcoming PS3 games. Although nothing new can be found here, the videos and wallpapers are in excellent quality if you don’t mind the difficult navigation, perhaps keyboard input will be available later? Playsyde and British Gaming Blog has the videos in more accessible forms.

Use the picture above to type out the following words.

1. factorfive – Lair 2-minute trailer
2. fire – Lair exclusive gameplay footage
3. fangs – Lair exclusive gameplay footage
4. king – Heavenly Sword exclusive wallpaper
5. nariko – Heavenly Sword exclusive wallpaper
6. andyserkis – Heavenly Sword 1-minute game trailer
7. mayday – Warhawk exclusive wallpaper
8. dogfight – Warhawk exclusive gameplay footage
9. machone – Warhawk soundtrack
10. tedprice – Resistance behind the scenes interview
11. chimera – Resistance exclusive wallpaper
12. nathanhale – Resistance behind the scenes interview
13. yoshitsune- Genji exclusive gameplay footage
14. music – Genji soundtrack
15. heishi – Genji exclusive wallpaper
16. evolutionstudios – Motorstorm trailer with voice-over
17. dust – Motorstorm exclusive wallpaper
18. monumentvalley – Motorstorm exclusive wallpaper

More at British Gaming Blog, NeoGAF, Kotaku, QJ.NET and PS3Blog.net.

Posted in PlayStation3 on Friday, October 13th, 2006 at 4:13 pm | Comments Feed | Leave a response | Trackback